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Nudge for Change makes it easy for users to #resist with their wallets. You can find out more about how it all works on our Mission and Scoring pages, or by downloading our press kit below.
The Nudge for Change press kit includes a press release, quotes from the CEO, Nudge for Change logos and app icons, and in-app screen shots.
...the app asks you to determine your principles and calls you on them before you besmirch your soul. You enter the parameters of your moral compass by swiping right or left, Tinder-style, on various selected issues. Meanwhile, the app has already scored a whole host of companies on a 1 to 10 scale of moral goodness.
The majority (86 per cent) of consumer cohorts like Millennials and Generation Z encourage other people “to buy from socially and environmentally responsible companies”. As these younger generations grow up to become the most lucrative group of consumers, brands will simply have to respond to their ethical demands. For Millennials, Tinder changed their dating behaviour forever–perhaps Nudge for Change will do the same for their approach to ethical shopping.
Standing up for what you believe in isn’t always a simple task when it involves deciding where to spend your money. It is easy to forget that certain stores have trash morals when you’re in the middle of the brightly lit shop, listening to great house music, and you spot an affordable work dress that would go perfectly with the new shoes you bought last week.
The LGBT community has a spending power of approximately $917 billion, so collectively, we can make a huge difference by leveraging our rainbow dollars to support causes that affect our community. That’s where the app Nudge for Change comes in.
As more and more people make decisions on where to spend money based on how that business moves and operates in a human world, it will become profitable to behave in a more human and humane way, is the ethos of the app. This app is pretty cool and is pretty realistic about a capitalist moral code being tied expressly to money.
We're all passionate about something. Maybe it's the environment. Stopping poverty. Finding the best taco joint. Whatever your cause, the last thing we want is to support companies whose practices go against what we believe. After all, you can't trust someone who doesn't like tacos. So it can be difficult to know which companies to avoid; there are just too many doing too many shady things to keep track of.
Nudge for Change is a new app described by its creators as "the backup for your moral compass." The app alerts you when you visit a business that doesn't agree with your morals. For example, if you care about the environment and step inside a restaurant with a poor environmental record Nudge for Change will tell you.
One of the great trends among consumers at a global level is that we are increasingly demanding more transparency, especially in Latin America, where for years there has been systematic corruption. As buyers we are learning to be more selective about how and where we spend our money. We want organic food, make-up free of animal cruelty, socially conscious clothing and honest governments.
Scores are based on research conducted by organizations that are experts in a particular field, helping the app provide quantities of vetted, valuable information in an easy to comprehend format. As well as alerting consumers to brands with a low score, the app also provides better ranked alternatives that are nearby, helping shoppers use their money to best effect.
For press inquiries, please contact
Chris Barrett at
Money is power, and Nudge for Change wants to help you leverage yours wisely. Join us, and soon all our small purchases will add up to big change.
Stay in the loop about new features and big announcements
We’ll never share your email address, and we’ll only get in touch sparingly